Collier Gardens

Signage forms taking inspiration from leaf forms. Signage set out to provide entry statements and for way finding within the housing development.

Collier Gardens - Signage by Roland Butcher

Curtin University

A signage system was created for a precinct within the university dedicated to the Australian prime minister Sir John Curtin. The system comprised way finding, interpretive and information signage components.

Curtin University - Signage by Roland Butcher Curtin University - Signage by Roland Butcher Curtin University - Signage by Roland Butcher Curtin University - Signage by Roland Butcher

Dome

Dome required a brand which would infuse a warm sense of history and quality into their cafes. The brand also needed to be suitable for expansion into a franchise business system. At the heart of this brand success is an identity which draws on a rich pallet of nostalgic imagery. The signage, packaging applications and print collateral was piloted initially at the original Cottesloe outlet and has now been applied to over 48 outlets throughout Australia and Asia.

Dome - Signage by Roland Butcher Dome - Signage by Roland Butcher

Mint Nightclub

A lounge bar type club appealing to the urban youth market with a subtly Australian urban theme. The leaf profile of the logo is adapted and varied to create subliminal branding throughout the club interior.

Mint Nightclub - Signage by Roland Butcher Mint Nightclub - Signage by Roland Butcher Mint Nightclub - Signage by Roland Butcher

RAC

Auto Service Centre Signage RAC required a signage system to identify their new Auto Service Centres. The resemblance of the RAC logo to a hexagonal nut gave me the opportunity to playfully combine the RAC logo with that most familiar metaphor of auto service, the mechanic's spanner. I custom designed the building fascia with back lit graphic and text. The dashboard light icons were used as a repeat pattern detail to reinforce all those little things that need servicing.

RAC - Signage by Roland Butcher RAC - Signage by Roland Butcher RAC - Signage by Roland Butcher RAC - Signage by Roland Butcher

Reubens Cafe

Branding, packaging and signage was developed for this classic New York style deli.

Reubens Cafe - Signage by Roland Butcher
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