recent projects

Liquor Shed / brand identity Liquor Shed Allen & Combe / branding Allen & Combe New School / branding New School HBF / branding HBF Smokin' Gun / packaging Smokin' Gun Providore / packaging Providore

Liquor Shed / branding

Liquor Shed- Brand identity by Roland Butcher Design Liquor Shed - Brand identity by Roland Butcher Design Liquor Shed- Brand identity by Roland Butcher Design Liquor Shed- Brand identity by Roland Butcher Design

Liquor Shed was launched by Tony Galatti, one of Western Australia's most successful farmers, to address the market dominance of Coles and Woolworths. RBD created the brand identity, advertising templates, web site templates and signage for the 1500 square metre store. The internal branding fit out included a way finding signage system, interpretative mural, wine regional signage and chandelier lighting structures made from wine and spirit bottles. All elements work together as a strongly linked brand treatment. Planning is already underway for another four similar large scale outlets.

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Allen & Combe / branding

Allen & Combe - Branding by Roland Butcher Design

This organic food producer specialises in home delivery of their produce, direct to customer. The dandelion proved a suitable metaphor to convey the distribution service that distinguishes their business.

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New School / branding

New School - Branding by Roland Butcher Design

The Cowaramup Winery approached us for a new brand with a fresh and contemporary look and feel, whilst maintaining a link back to the Clown Fish parent brand. The solution is New School. The design features a refractive mirror foil which creates jewel-like refractions of colour. The sparkle and movement in the design is a powerfully eye catching point of sale device. Closer inspection of the label is difficult to resist.

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HBF / branding

HBF - Branding by Roland Butcher Design

We were approached to create a brand identity refresh for this well established West Australian company. Research indicated the need to broaden their market and increase appeal to a younger client base. The solution maintains continuity with the original brand whilst achieving a youthful and vibrant re-positioning.

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Smokin' Gun / packaging

Smokin' Gun - Packaging by Roland Butcher Design

Smoking Gun: (colloq.) an object or fact that serves as conclusive evidence of a crime. This estate created wine is such outstanding value for money, it's criminal! This brand identity has fun whilst strongly positioning itself as a high value for money wine offering.

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Providore / packaging

Crommelin - Packaging Identity by Roland Butcher Design Crommelin - Packaging Identity by Roland Butcher Design Crommelin - Packaging Identity by Roland Butcher Design

Providore is a food and wine lovers paradise, situated in Margaret River. Their award winning produce is sourced directly from their own vineyards, organic olive grove, orchard and vegetable gardens. As the seasons change so does the menu.

RBD was commissioned to create the brand identity and branded packaging. A versatile packaging and labelling system was required to enable handmade batches of seasonal
produce to be created and presented on the shelf at short notice. The solution was a colour coded system which fills the stores with colour and maximises visibility of the produce.

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